Beyond the Booth: Turning Congresses into Omnichannel Campaigns
About this session
When it comes to congress participation, pharma teams focus on three key areas: establishing a strong booth presence, generating engagement, and measuring impact and ROI. Let’s face it, mastering this is already a significant achievement, but many teams still miss out on using congresses as a strategic omnichannel engagement tool with timely and meaningful follow-up. After all, this is where the true impact and ROI are realized.
, Head of Omnichannel Engagement International at CSL, joins Onomi CEO
to discuss what it looks like when a company genuinely adopts an omnichannel approach. Sander will explain how to transform congresses into omnichannel campaigns rather than isolated events, and why treating them as campaigns leads to clearer ownership, better results, and greater customer impact.
They will discuss how to start engaging healthcare professionals (HCPs) well before the booth opens, how a global CRM layer can connect onsite interactions back to local markets, and how to use adoption and knowledge ladders to customize booth experiences in real time. You will hear practical examples of what is working today, where the gaps are, and how to turn casual conversations in coffee lines and booth visits into structured insights that help accelerate customer journeys instead of ending at the booth.
What you’ll learn
- Now available on-demand
- Head of Omnichannel Engagement International
Speakers
- Sander Ruitenberg — Head of Omnichannel Engagement International, CSL
- Pierre Metrailler — CEO & Founder, Onomi