New: Webinar: The future of HCP engagement strategies at congress

Register now
Onomi by SpotMe

Live engagement intelligence for medical congresses

Your richest HCP signals are generated at congress.Right now, most of them never reach your CRM.

CongressIQ is the live engagement intelligence layer for medical congresses. We capture what each HCP actually said, asked, and did — across booths, satellite symposia, business suites, and KOL meetings — resolved to a Veeva or Salesforce identity, structured for your orchestration engine, ready for the next commercial action.

See the live engagement framework Talk to a strategist
Read: The live engagement blind spot in pharma omnichannel
Live engagement layer
"What about renal dosing in elderly patients?"
"How do you sequence after progression?"
Knowledge score: 68%
Booth scan · 14:22
AP
Dr. A. Patel
Veeva account · timeline
Symposium · Q&A
Renal dosing · elderly
Business suite · insight
Sequencing concern
Knowledge assessment
68% · AE management gap
Next-best action
Send AE management standalone invite

What HCPs say at congress shouldn't disappear when the lights go off.

  • 500,000 HCPs engaged monthly
  • Veeva-certified Product Partner
  • Forrester Wave Leader 2024
  • Trusted by AstraZeneca, Astellas, Sanofi, GSK, Merck, MSD, Takeda

The problem

The most revealing HCP signals in your commercial model live at the live engagement layer. Almost none of them are in your CRM.

Pharma commercial leaders in 2026 are betting on omnichannel. CRM orchestration. AI-driven next-best-action. Real-time personalization. Agentic automation. The models are sophisticated. The data feeding them is incomplete.

Consider what actually happens when an HCP engages with your science at its most intense moments. She raises her hand at a satellite symposium and asks a pointed question about dosing in elderly patients. She sits in your business suite and voices a treatment-sequencing concern no survey ever surfaced. She scores 68% on the post-session knowledge assessment — specifically failing the AE management section. He visits your booth, asks the rep about real-world evidence, then walks away without leaving a card.

These are not attendance records. They are behavioral signals — the clearest, richest indicators of where each HCP is in their clinical thinking, what is blocking their next prescription, and what they need from you next.

Your email platform can't see them. Your rep didn't have time to capture them. Your CRM doesn't know they happened.

The gap isn't in your omnichannel stack. It is upstream of it — at the live engagement layer, where the most valuable HCP signals in your commercial model are generated and immediately lost.

What congress sends to your CRM today
  • "Dr. Patel attended ASCO"
  • Aggregated booth traffic and badge scans
  • A post-event PowerPoint that gets emailed around
  • A 30–40% identity match rate
  • Vanity metrics — coffees served, swag distributed, footfall
What congress should be sending
  • "Dr. Patel asked about renal dosing 3× across 2 formats"
  • Identity-resolved interaction sequences for every HCP
  • Structured signals on the Account timeline, in real time
  • An 80–90% match rate across every congress touchpoint
  • Flywheel velocity — how fast a live signal triggers the next channel action
Why congress is the highest-yield CRM enrichment channel you're not using

The platform

CongressIQ is a live engagement intelligence platform purpose-built for medical congresses.

Built on the Onomi platform. Native Veeva and Salesforce integration. One identity resolution engine across every congress touchpoint your teams operate.

If you run booths, business suites, satellite symposia, and KOL programs at the world's medical congresses — ESMO, ASCO, ASH, AHA, EULAR, AAN, and the hundreds beyond — CongressIQ is the operating system underneath them. Six modules. One platform. One identity. One CRM-ready signal stream.

Staff Hub

The app your reps, MSLs, and on-site teams use to scan badges, manage appointments, capture interactions, log lead-retrieval, and run business-suite check-ins — all resolving to a single HCP identity.

Learn about Staff Hub

Symposium Micro-App

The HCP-facing experience for your satellite symposia: registration, knowledge assessment, polling, Q&A, content access, and feedback — every input resolved and structured.

Learn about Symposium

HCP Congress Hub

The personalized hub for hosted and sponsored HCPs across the congress: agenda, content, on-site logistics, pre- and post-event journeys.

Learn about HCP Hub

KOL Engagement

End-to-end KOL execution: outreach, scheduling, on-site meeting management, structured insight capture, and confirmed activity logging back to the Account timeline.

Learn about KOL Engagement

Onomi 360

The KOL audience intelligence layer that consolidates affiliate nominations, CRM contacts, and deep KOL databases into a single source of truth — with the Audience Building Agent surfacing high-value experts from past engagements that traditional rep nominations miss.

Learn about Onomi 360

Onomi Data Platform & CRM Sync

Veeva-certified bi-directional sync, advanced identity resolution against your MDM, and CRM-ready signal flow — so every congress interaction lands on the right account, on the right timeline, on the right day.

Learn about the Data Platform

Six modules. One platform. One identity. One CRM-ready signal stream.

Explore the full platform architecture

The model

The Live Engagement Flywheel

Three principles that govern whether congress investment compounds in your commercial model — or evaporates the moment the conference ends.

  1. 1

    Identity is the multiplier.

    Every congress interaction that fails to resolve to a CRM record is a signal lost forever. Match rate by format is the leading indicator of every other commercial KPI downstream — orchestration intelligence, rep effectiveness, content relevance, MSL targeting. The industry baseline at congress is 30–40%. Most webinar platforms never even attempt resolution. The math from there is unforgiving: at 35% match rate, two-thirds of your congress investment is dark to your commercial model. CongressIQ is built around an identity resolution engine that delivers 80–90% match rates against your MDM and CRM — and surfaces the unmatched records into a workflow your data ops team can actually close.

  2. 2

    The richest HCP profile is built across formats, not within them.

    A congress signal alone is a moment. The same HCP, captured at the booth, in the symposium, at the business suite, and in the KOL meeting — that's a clinical narrative your orchestration engine can act on. Add the webinar she attended in March, the standalone she joined in May, and the advisory board she sat in over the summer, and you have the only thing that actually moves a prescribing decision: a profile that compounds. Cross-format compounding is the story. Single-format measurement understates it by an order of magnitude.

  3. 3

    The rep visit is the end of the journey, not the beginning.

    The field model is changing. Reps are getting fewer calls, shorter windows, and higher expectations for scientific depth. The teams winning at field engagement are not sending reps in cold. They are sending them in with context. Not "Dr. Patel attended ASCO" — but "Dr. Patel asked about renal dosing adjustment three times across two formats. She's not prescribing because she's uncertain about the protocol. Here's exactly what to address." Context is the new competitive advantage in field engagement, and it comes from the live engagement layer.

Download the framework brief: Closing the Live Engagement Blind Spot in Pharma Omnichannel

For commercial excellence leaders

Stop measuring congress. Start measuring what congress contributes to your commercial model.

Booth traffic, scan counts, and badge volume are operational metrics. They tell you the event happened. They do not tell you whether the event made your commercial engine smarter. Below is the scorecard your commercial excellence team should be using regardless of vendor — and the baselines we observe across enterprise deployments.

Match rate by format
What it means

Percentage of live HCP interactions that resolve to a CRM record

Why it matters now

Industry baseline at congress is 30–40%. CongressIQ delivers 80–90% across booth, symposium, suite, and KOL formats.

CRM enrichment per HCP per year
What it means

Contextual data points added to the Account timeline across all formats the HCP touched

Why it matters now

Per-HCP enrichment understates impact when measured channel-by-channel; the cross-format number is what your orchestration engine actually consumes.

Cross-format journey conversion
What it means

Percentage of live signals that successfully trigger a follow-up action in a different channel

Why it matters now

This is flywheel velocity — the real measure of whether your live engagement layer is feeding the omnichannel model.

Cost per resolved HCP by format
What it means

Investment per format ÷ resolved, enriched CRM records produced

Why it matters now

The honest comparison your CFO will eventually ask for. Webinars are often 3–5× more efficient than congress as a CRM enrichment channel — until you measure congress correctly.

“If your current congress reporting still leads with booth traffic and coffees served, you're not measuring what your commercial model actually needs.”

Get the Commercial Excellence congress scorecard template

How leading teams deploy it

Three patterns we see across enterprise commercial pharma

Every commercial organization arrives at the live engagement layer from a different angle. The fastest-moving teams we work with tend to follow one of three deployment patterns. Each pattern starts with a specific gap and produces a measurable shift in how the commercial model performs.

Pattern 1 — The Identity-First Deployment

The starting point

Booth scan match rates in the 30s. KOL meetings logged in spreadsheets. Symposium attendance untracked. Three different point solutions across booth, symposium, and KOL — none of them talking to each other or to the CRM.

What changed

Consolidation onto a single identity resolution engine across every congress touchpoint. Veeva account timeline becomes the single source of truth for what each HCP did at the congress.

The measurable shift

Match rates moved from baseline ~35% to 85%+. Field follow-up acceptance rates measurably improved because reps walked into the next conversation with context, not a list of names.

Pattern 2 — The Cross-Format Flywheel

The starting point

A mature commercial organization with strong individual channel performance — congress, webinar, standalone, advisory board — but no compounding. Each channel reported on itself. The same HCP appeared in five systems with no shared narrative.

What changed

Live engagement signals flowing across formats and time. The HCP who asked about treatment sequencing at the symposium gets the corresponding webinar invitation. The webinar attendee who scored low on the knowledge assessment gets the standalone. The standalone participant whose insight surfaced a clinical concern shapes the next congress symposium agenda.

The measurable shift

The next campaign brief stopped coming from the agency and started coming from the data. The top three recurring HCP questions across 18 months became the next campaign's three messages — direct from HCP voice, at scale.

Pattern 3 — The KOL Intelligence Backbone

The starting point

Nine spreadsheets across affiliates. KOL nominations protected by reps as personal relationships. No view of who had been engaged across teams, regions, or therapeutic areas. KOL strategy run as an annual exercise rather than a continuous capability.

What changed

Onomi 360 became the single source of truth for KOL nomination, consolidating affiliate inputs, CRM contacts, deep KOL databases, and past engagement history. The Audience Building Agent surfaced high-value experts from prior engagements that traditional rep nominations had missed entirely.

The measurable shift

The KOL universe expanded. Engagement coordination across affiliates replaced affiliate-by-affiliate duplication. The annual KOL list became a living asset.

See the full customer story library

For IT, CRM, and data teams

One identity engine. One sync architecture. One consent framework.

CongressIQ is built on the Onomi platform — the only event-management solution Veeva-certified for both in-person and virtual events, and a Salesforce ISV partner since 2023. Bi-directional CRM sync. Advanced identity resolution against OpenData and your master data management of choice. A consent model designed for global affiliate operations and the realities of EU, US, and APAC privacy regimes. GxP-aware data handling. Native Account, Contact, and Activity object support — and structured signals that map to the Veeva account timeline out of the box.

Your IT and CRM teams get one architecture to govern, one vendor to manage, and one consent and identity framework to extend across every live HCP engagement format your commercial teams operate. Not seven point solutions to reconcile.

Veeva Silver Product Partner
certified for in-person and virtual events
Salesforce ISV Partner
Onomi Sync App available on AppExchange
Forrester Wave Leader 2024
All-in-One Event Management Platforms
Everest Group Major Contender 2024
Life Sciences Next-Gen Customer Engagement Platforms
Gartner Challenger 2025
Event Marketing & Management

“Onomi's superior vision places the CRM at the center of event execution. For Life Sciences, its deep sector knowledge and ability to build differentiated solutions help drive stronger commercial outcomes.”

— Conrad Mills, Principal Analyst — Forrester
Technical architecture overview for IT and CRM teams

In 2026, the competitive advantage in pharma commercial isn't more touchpoints.It's making every touchpoint smarter than the last.

The flywheel is the mechanism. The live engagement layer is where it starts. The question is: where does your HCP data go after the congress ends, after the symposium closes, after the KOL meeting adjourns? If the answer is "a report," you are leaving the most valuable signal in your commercial model on the table.

Talk to a strategist See CongressIQ in action

60-minute working session with our commercial excellence team. No deck. We'll walk through where the live engagement layer fits in your specific omnichannel architecture.

Product walk-through with a solutions consultant. For teams already in market and evaluating.