Webinar October 7, 2025
Rethinking Omnichannel: Why Pharma Needs to Fix the Process Before the AI
Congress CRM Omnichannel Medical
About this session
, Global Head of the Digital Accelerator at Sanofi, joins
, CEO of Onomi, to challenge the foundations of how pharma approaches omnichannel personalization.
What you’ll learn
- Why AI isn’t the fix:
- Without a clear engagement strategy, even the best AI becomes an automation machine, creating noise, not cohesion.
- What’s really broken:
- Pharma is automating outdated ways of working. Without redesigning how teams plan and deliver HCP experiences, even the smartest tech just scales the wrong process.
- Product launches are the perfect testbed to pilot this new model, clean slate, motivated teams, and measurable outcomes.
- If your omnichannel strategy still feels disjointed, this session will show why fixing your process, not your tech, is the first real step toward intelligent, human-centric personalization.
Speakers
- Florent Edouard — Global Head of the Digital Accelerator, Sanofi
- Pierre Metrailler — CEO & Founder, Onomi