How to Turn Event Engagement Into Real-World Impact​

About this session

You’re capturing more HCP data than ever, but can you prove it’s driving impact? Pharma teams are sitting on a goldmine of HCP data from badge scans and booth visits to Q&A, 1:1s, and surveys, yet most of it dies in dashboards or gets buried in CRMs with no follow-up. Not anymore!

for a 30-minute masterclass on how to turn raw event engagement data into real insights and next best actions, using AI to bridge the gap between medical affairs, commercial strategy, and field execution.

See real-life demos. Get actionable prompts. Walk away with playbooks you can steal.

This session is a must-attend for commercial and medical teams looking to utilize HCP engagement data and expand to a true omnichannel strategy.

What you’ll learn

• Quantify engagement with simple data: Learn how AI can turn booth scans and basic engagement data into actionable trends and recommendations.
• Move beyond vanity metrics: Discover how to analyze multiple omnichannel touchpoints to uncover true HCP insights.
• A practical guide to fast follow-ups: See how AI-generated prompts can drive personalized content, rep coaching, and strategic actions that allow pharma companies to maintain momentum.
• A practical way to use AI: Walk away with a practical framework to apply AI to your own event data and drive measurable impact across teams.
• Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
• Watch the on-demand webinar

Speakers

• Patrina Pellett — MSL Excellence Lead
• Pierre Metrailler — CEO & Founder, Onomi