Global Webinar Platform Rollout: Building a Go-to-Market Model That Drives Measurable Results

About this session

In life sciences, webinars have become one of the most frequently used yet least optimized engagement channels. Too often, they operate in silos, outsourced, inconsistent, and disconnected from the broader omnichannel strategy. The result? Limited data, fragmented execution, and little proof of impact.

brings a fresh perspective, drawing on his professional experience leading global omnichannel and engagement strategy in a major rare disease organization. Henrik will share how his team transformed webinars from one-off activities into a structured, scalable go-to-market model that delivers measurable results.

, his team has built a unified internal service that allows affiliates across multiple regions to easily access best-in-class webinar capabilities, supported by standardized templates, shared resources, and built-in compliance. This approach not only accelerated execution but also reduced cost per event, improved HCP engagement, and created a foundation for continuous learning and improvement.

, CEO of Onomi, will share the strategic and operational lessons learned from this transformation. From aligning cross-functional teams to integrating webinar data directly into CRM systems for real-time visibility and impact measurement.

What you’ll learn

• Turn webinar execution into a repeatable, data-driven process that delivers measurable outcomes across markets and functions.
• Capture and activate behavioral engagement data to quantify HCP learning, confidence, and intent.
• Integrate webinar insights into the CRM to fuel compliant, timely next-best actions for field teams.
• Design an internal go-to-market model that balances scalability, quality, and speed, empowering global and local teams to collaborate efficiently.
• Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
• How to Turn Event Engagement Into Real-World Impact​

Speakers

• Henrik Larssen — Former Director Omnichannel Strategy Lead — International
• Pierre Metrailler — CEO & Founder, Onomi