Beyond the Platform: Driving Internal Adoption to Unlock Omnichannel Impact

About this session

Pharma has no shortage of platforms. What it lacks is adoption. Too often, omnichannel rollouts fail not because of the technology, but because internal teams resist change. Without alignment, training, and accountability, even the best tools get ignored, and HCP engagement falls short.

, pharma marketing excellence leader with nearly 30 years of experience, in conversation with

, CEO at Onomi. Together they will explore why change management is the missing layer that turns events into connected, high-impact experiences.

What you’ll learn

• Why adoption, not technology, decides if omnichannel works
• How regional leads can drive alignment, training, and accountability.
• Practical steps to turn webinars and congresses into connected channels
• Real-world lessons from Susana’s own rollout experience
• If you are hearing excuses like “it does not work,” “it is global,” or “it is not relevant,” this session will help you address resistance and turn platforms into measurable impact.
• Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

Speakers

• Susana Bento — Global Director Marketing and Launch Excellence
• Pierre Metrailler — CEO & Founder, Onomi